SHINE YOUR LIGHT
Client
Gatorade
Team
Sage East (🎬), Larry Gordon, Rajiv Lavens, Jason Saimpy, Troy Brown, Tracey Chan
Client asked us for a manifesto video that would provide a storytelling narrative for both Paige Bueckers and Gatorade during March Madness.
Backed by the “You Can Too” platform we’d built when introducing Caitlin Clark, we storied Paige’s comeback from a major ACL injury.
This video synergies brand messaging with Paige’s resilient mindset by highlighting her ability to turn adversity into fuel.
61k Likes
588K Views
5.4M Views
12.5K Likes
Expansion on social platforms beyond youtube.
Shine Your Light was additionally posted on Instagram as a collab post with Paige Bueckers' account and making breaking some amazing impressions for Gatorade on TikTok throughout March Madness season.
